Četvrta industrijska revolucija donijela je nepredvidive mogučnosti, koje omogućavaju kompanijama ostvariti ciljeve. Umjetna inteligencija leži u srži ove revolucije, oblikujući vjerovanja potrošača širom svijeta. Rad daje pregled načina na koji se umjetna inteligencija može koristiti u marketingu da bi se zadovoljile potrebe potrošača, u smislu marketing istraživanja, marketing strategije i marketing akcje, dajući primjere iz stvarnog života. Osim toga, rad doprinosi rastućoj literaturi na način da daje sistematski pregled dostupnih rezultata istraživanja objavljenih radova.
Cite as:
Kanita Isaković, Ajdin Isaković (2023). Application of Artificial Intelligence in Marketing. Quality 2023 (S. Jašarević, S. Brdarević, editors), ISSN 1512-9268, Neum, B&H, 19-21 June 2023., pp. 311-316
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